Costume designer Kristin Juszczyk has signed with UTA for representation in all areas.
The partnership with the designer, wife of San Francisco 49ers linebacker Kyle Goscheck, will seek to expand her business across non-script and sports media. Juszczyk is the creative director of premium activewear brand Off Season, which she launched with Skims co-founder Emma Grede and Fanatics.
With a focus on the world of sports, the fashion brand recently partnered with F1 for a racing-inspired collection. Following previous collaborations with the NFL, NBA, WNBA and Team USA for the 2026 Winter Olympics, Off Season looks to design contemporary apparel – including puffer jackets, jackets and unisex coats – inspired by sports team colors and fans’ everyday experiences.
Juszczyk has also designed fashion pieces for celebrities such as Taylor Swift, Simone Biles, Glen Powell, and Brittany Mahomes. With UTA, it will look to create its own IP in non-scripted and sports media after co-hosting Wifed Up Mic’d Up With Claire Kettle.
The YouTube series features the duo documenting their experiences on NFL game day, with the first season racking up more than 3.5 million views on the Google-owned platform. The series is scheduled to return with a second season.
Juszczyk’s signing with UTA also comes at a time when industry content and monetization trends suggest that TV content is increasingly emerging from the evolving creator economy, rather than via traditional advertising, as digital disruption fuels studio talent pipelines, drives marketing strategies and redefines who becomes a star.
