Spotify is making a big move towards fitness.
The audio company has partnered with Peloton to give paid users access to more than 1,400 on-demand workout classes from Peloton instructors within the Spotify app. Classes will include outdoor running, strength, cardio, yoga and meditation but will not include workouts on a Peloton bike. The feature will launch on April 27 and will include content in English, German, and Spanish.
The move comes at a time when Spotify has already seen a growing interest among its user base in fitness. The platform includes more than 150 million active fitness playlists for users to listen to while working out. Roman Wassnümüller, Global Vice President of Podcasts at Spotify, said: Hollywood Reporter The current health and wellness content on the app, which is populated with video and audio of meditation, yoga and strength exercises conducted by third-party content creators, has seen 30 percent year-over-year growth.
Adding more fitness is a step to increase the time you spend on the platform, as well as potentially attract more users. It also fits into Spotify’s big push into video, which has included bringing more video audio, as well as making it easier for outside creators to earn money for their content on the platform. As part of the April 27 launch, Peloton will also include free user videos and music playlists from creators including Yoga With Kassandra, Chloe Ting, and Pilates Body By Raven.
“It’s really another way to deepen value for our hundreds of millions of subscribers and users, but also make sure that they have more moments every day covered by Spotify serving them,” Wassenmueller said.
Spotify currently has no plans to invest in its own health and wellness content, but the company is open to more partnerships in this area, Wasenmüller said. He did not comment on the financial terms of the partnership with Peloton.
“I think this is really just the beginning. It’s basically the first step to expanding the catalog, but also just laying out the flag and saying, like if we’re serious about this, this is what we’re going to invest in,” he said.
