Flexible and transparent gold investment options, such as digital gold and ETFs, are expected to gain traction alongside Akshaya Tritiya traditional jewelery purchases, reflecting changing investor preferences, analysts said.Akshaya Tritiya, considered an auspicious day to buy gold, will be celebrated on Sunday. Analysts said participation is evolving, with more investors exploring financial products linked to the yellow metal even as physical buying continues, according to PTI.“We are seeing a gradual change in how investors engage with gold and while physical purchasing remains important during occasions like Akshaya Tritiya, there is a clear rise in interest towards more flexible and transparent investment options,” said Manav Modi, commodity analyst at Motilal Oswal Financial Services.Bullion markets in 2026 remained volatile due to geopolitical tensions, slowing global growth and shifting monetary policy expectations, the brokerage said.Despite intermittent corrections, gold and silver are up about 10 percent and 5 percent year-to-date, respectively, indicating continued safe-haven demand.This trend may further strengthen as investors seek convenience and liquidity, the report said.
Domestically, rising prices have kept demand for jewelry weak and price sensitive, leading to lower local prices.She added that investors now have several ways to gain exposure to gold, including physical bullion, exchange-traded funds, digital gold and derivatives, highlighting the gradual move towards more liquid options.“Gold is currently navigating a complex global environment,” said Navneet Damani, head of research and commodities at Motilal Oswal Financial Services.“Although there are phases of pressure due to interest rate expectations and currency strength, the broader outlook remains supported by uncertainty, inflation concerns and demand for long-term investment,” he added.Geopolitical risks, slowing global growth and the possibility of monetary policy easing later in the year may support prices, while persistent inflation, a strong US dollar and weak physical demand may remain near-term headwinds, the report said.As Akshaya Tritiya approaches, the brokerage said gold remains a reliable asset for Indian households, combining tradition with financial security in an uncertain environment.