Jennie and Ray-Ban have made it official.
The Blackpink star, who has rocked a sunglasses line in the past, has joined the family as a global ambassador for both the Ray-Ban and Ray-Ban Meta lines. In announcing the new partnership, the brand praised the K-pop star as “a living embodiment of the Ray-Ban DNA, governed by a restless spirit of expression and innovation.”
She returned the compliment. “I’m really happy to partner with Ray-Ban,” Jennie said in a statement. “It felt natural from the beginning. For me, confidence is not over the top; it comes from feeling comfortable with yourself and expressing your identity in a relaxed way. Ray-Ban has the same energy – simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly with that.”
The global campaign finds Jennie wearing a variety of styles, including Ray-Ban Meta Blayzer Optics (available April 14), Ray-Ban Daddy-O (“a staple in Jennie’s collection”), Ray-Ban Alix, and several options from the Ray-Ban Asian Design and Drea collection. The photoshoot featured some hints of bold red, which was said to be very intentional and in reference to her stage name, Jenny Ruby Jane.
News of Jennie’s new ambassador comes on the heels of a new partnership with adidas. In the Adidas Originals Superstars campaign, Jennie stars alongside Samuel L. Jackson, supermodel Kendall Jenner, Spanish soccer star Lamine Yamal, rapper and record producer Bebe Kim, NBA star James Harden, skater Tyshaun Jones, and Grammy’s Best New Artist Olivia Deen.
See below for screenshots of the new campaign.
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