Pokimane: Pokimane breaks silence on Myna Snacks and its exit from the brand – The

Finally, popular Twitch streamer Pokimane opened up about why she stopped being involved with her snack company, Myna Snacks. Myna Snacks launched in 2023 and features products like Midnight Mini Cookies, which are gluten-free, GMO-free, and contain vitamin D.

Fans have been wondering what happened to the company over the past two years, as the company seemed to disappear into thin air.In a TikTok video posted on April 1, 2026, Pokimane explained the reasons behind her decision. She said her work as a content creator doesn’t fit with running a business. “Unfortunately, the launch did not go as we planned.” She said. “It taught me that what it means to be a content creator is very different from what it means to be a business owner.” She also explained that she did not receive any profits from Myna Snacks, and instead let the money go to employees and other investments.

Pokimane says the creator role conflicts with running Myna Snacks

In the video, Bokeman said her status as a high-profile creator made it difficult to manage the brand. “There are certain things that most companies can get away with that you can’t do if you’re backed by creators. Once I realized, ‘Oh, maybe this isn’t the right time for me to be the face of a product,’ I walked away from the company and let them continue to do as they pleased.” She explained.

It also reflected her other business experiences. Bokeman said she never made money on OfflineTV stock because she and her co-founders never sold the company. It also sold its stake in RTS, the management company it founded in 2021, and made a profit “At least six figures.” She warned fans against getting into business with close friends or people you love, saying that could make things more complicated than necessary.From Pokimane’s comments, fans can understand why Myna Snacks has stopped working. The company’s website remains down, and Pokimane’s exit is an indication that even popular creators are facing difficulties running their businesses. Although the business is not under Pokimane’s management anymore, the audience is able to learn from lessons that she hopes will be useful to them should they want to start their own business.