Answer: “This long-running syndicated TV game show will launch a new show exclusively on YouTube.”
Question: “What is it? risk!”
Sony Pictures Television has produced plans for the game show to significantly increase its content on its YouTube channel, starting with a brand new spin-off: risk! YouTube version.
The new version of the show will be hosted by Ken Jennings, and will feature three YouTube creators playing for a charity of their choice. While the format will be similar to the main show available on TV screens across the country (as well as on Hulu and Peacock), it will also contain guides and categories related to internet culture and YouTube itself, with many video guides from other content creators.
The top three finalists will be drag performer and YouTube “Monet Talks” host Monét
The first episode of risk! YouTube version It will premiere on March 31 at 9pm and will be followed by other exclusive content.
“risk! “It is one of the most successful and enduring brands in television history, with decades of cultural relevance and a loyal audience,” said Susan Britt, President of Game Programming at Sony Pictures Television. “As we revitalize our strategy on YouTube, we are extremely excited to build on this legacy while connecting with new audiences in a way that feels fresh, interactive and innovative on the platform.”
“Blurring the lines between the traditional streaming format and a new era of digital consumption results in something fun for both new and old fans,” added Kevin Allocca, global head of culture and trends at YouTube. “vision risk! “Crossing over with YouTube creators underscores how the two can enhance each other in ways that feel surprisingly authentic and stands as a testament to the enduring importance of these formats.”
Sony has worked with creative agency We Are Social as well as YouTube on the relaunch of its YouTube channel and the campaign behind it. The goal is to ensure that the long-running game show remains fresh and relevant to a younger generation of consumers who may not watch it on television.
