Creative Artists Agency has appointed key studio experts Casey Leddy, Jim Morris and Kris Wallis to its Entertainment Partnerships department to drive more talent and brand partnerships across film, broadcast television and other media platforms.
“The addition of Casey, Jim and Kris reflects the incredible growth and momentum of our Entertainment Partnerships business. They each bring a proven track record of building impactful brand and content collaborations across the industry. Their experience and relationships will be instrumental as we continue to expand the division’s capabilities and build meaningful partnerships between brands and premium entertainment,” Scott Eason and Margo Plotkin, CAA’s co-presidents of sales for Entertainment Partnerships, said in a statement.
The latest appointments come as CAA tailors its content strategy, brand integration and cross-platform collaboration to the evolving industry landscape, with a focus on helping develop, finance and market film, television and digital content.
Hollywood is embracing a fast-growing creative economy where marketing brands are being integrated directly into films, TV series and social media, and top talent and storytellers are moving beyond mere product endorsements to becoming brand creators and owners as entrepreneurs.
Liddy most recently worked at BENlabs, where he led brand integrations across film, TV and streaming content, before completing executive assignments at Sony Pictures Entertainment, Disney and Twentieth Television. Morris has led brand partnerships in key categories such as automotive, consumer and fashion brands for Walt Disney Studios, Delta Air Lines, Paramount Pictures and the Grammy Awards, as well as the Academy of Country Music and Teleflora. At Disney, Morris oversaw a major integrated campaign for the Toyota Highlander brand to support… Most Wanted Dolls.
Wallis has experience in theatrical promotions, brand integration, consumer licensing and media production. She served as Senior Vice President of Partnership Marketing for Sony Pictures Entertainment’s Screen Gems and TriStar Pictures, and has led film campaigns for Revlon, L’Oréal, Nestlé, Procter & Gamble, General Mills, PepsiCo, Adidas, Porsche, and American Express. Wallis also worked for Warner Bros. Pictures, where he oversaw promotional campaigns for major studio releases such as Charlie and the Chocolate Factory, Resident Evil, A Beautiful Day in the Neighborhood, Jumanji and Ghostbusters.
Entertainment Partnerships works with major brands and talent such as Ariana Grande, Shondaland, Jimmy Fallon, Apple TV, Disney, Jennifer Garner, Crocs, Tinder, Activision, The Clorox Company and more.
