Taylor Swift and Travis Kelce are reportedly just hours away from tying the knot at New York’s iconic Madison Square Garden in what’s already being described as the wedding of the decade, if not the longest, based on breathless media coverage. Every detail has inspired a flurry of headlines, from the delivery of castle pieces and disco balls to who performs and how much NYPD officers are paid. None of it came from Swift or her indefatigable rep, Tree Paine, who hasn’t released any official statements or even confirmation that this is happening in the next 48 hours. But if the internet is to be believed, it will happen on Friday inside MSG where up to 1,000 guests are expected for the nuptials, which are being planned by creative event planner Mark Seed and his team. Here’s what we know about the top-secret, sought-after seeds.
Wedding planner for the stars
Mark Seid has a wealth of experience with first class weddings. According to various online reports, Sid and his team have spearheaded plans for stars like Jennifer Lawrence (who married Cook Maroney at the Belcourt Mansion of Newport, Rhode Island in 2019) and Billie Lourd (who married Austin Riddle on the beach in Cabo San Lucas in 2022). But the main connection for Swift is the fact that Seed planned the wedding of his close friend Jack Antonoff, who married actress Margaret Qualley in New Jersey in 2023. Swift gave us a preview of what Seed was able to produce as she reportedly attended the wedding, as did her co-stars like Channing Tatum, Zoë Kravitz, Cara Delevingne, and Lana Del Rey.
Confidentiality seems to be the top priority
Mark Seed’s online presence is…minimal. A professional event planner never brags or flaunts his or her famous clients on social media. He doesn’t have an Instagram account that we could find, and his professional website only has a landing page with a logo and an email address. He is listed on the client list for Exposure NY as a creative event planner. The company also represents photographers, designers, interior designers, visual artists, event designers, and more. per Page six“He’s famous for never talking about his clients.” In addition to the tightly controlled environment, NBC News reported that guests were asked to sign non-disclosure agreements as part of the invitation process and were also informed of the no-phone policy at the wedding.
“He’s basically a genius.”
Actress and producer Sam Ressler married Jason Burg of real estate investment and development firm Terrace Group Holdings in 2022. Vogue magazine Wedding details covered. Ressler noted that she and her sister turned to Mark Seed for help planning their big days, and Ressler was the speedster. “We didn’t want a long engagement,” she told the magazine of the event, which was planned over just 12 weeks at her parents’ home in Los Angeles. “My sister got married there in September of 2020, and we worked together with event planner Mark Seed. He made everything so easy, fun and smooth. He’s basically a genius and has amazing energy. He’s also incapable of panicking. He can relate to any problem and can put things right. He really understood that this should just be a celebration of love and a fun experience to plan.” Through her company We The Women, Ressler has experience planning productions and live events and said it’s something she loves doing but she still trusts Seed to bring it all to life. “Mark is very creative, it was really fun to come up with ideas together and his execution of my vision was beyond my wildest expectations,” she said. Vogue magazine.
Dozens of seeds with custom structures
Don’t expect your wedding guests to be seated inside MSG with a view of the basketball floor. According to various reports, a castle and a dedicated garden are being built inside the place. Sid has experience with custom structures having built a greenhouse in the garden of Ressler’s parents’ house in Los Angeles, and he seems to have a reputation for such large buildings. “He can build something amazing out of nothing,” a source said. Page six.
