It is time for Jaeger-LeCoultre to welcome a famous actor into the fold.
Omar Sy joined the luxury watchmaker as a friend of the house. star Lupine, The Untouchables, Jurassic World and X-Men: Days of Future Past For the first time in a new campaign and series titled The hour beforewhich is “dedicated to the unseen moments that precede specific accomplishments” such as a breakout role, a standing ovation, or a turning point in one’s career.
Sy knows the value of those moments as the French actor slowly built his career for years before taking off in a big way with his role opposite François Cluzet in Olivier Nakache and Eric Toledano’s film. The outcasts in 2011, a performance that earned him a César Award.
“In the beginning, performing was about joy. I loved to make people laugh. Then I started to realize that stories could connect people from very different backgrounds,” Sy explained in an interview with Jaeger-LeCoultre. “When I saw the audience react emotionally — not just laughing, but recognizing themselves in the character — I realized that acting could have a deeper impact. That’s when it became more than just a job or an ambition. It became something meaningful.”
This appointment is a natural one, as Si has been a long-time admirer of watchmaking and Jaeger-LeCoultre’s attention to detail. “For me, a watch is more than just an accessory, it reflects a relationship with time, discipline and personal expression,” he said. “I have always appreciated pieces that carry meaning through their design and craftsmanship. With Jaeger-LeCoultre, there is this quiet distinction and attention to detail that speaks without having to be loud. This balance between tradition and innovation really resonates with who I am and how I approach my work.”
Jerome Lambert, CEO of JaegerLeCoultre, noted this approach to his work and some other personal traits in his comment on the appointment of C. “With his commitment to his craft, his quiet confidence and his distinctive, ever-evolving style, Omar Sy embodies the values and aesthetics of Darna,” Lambert noted. “during The hour beforeWe are thrilled to highlight this partnership that feels so natural and thrilled that he has chosen to represent us.
Sy upcoming stars in a new season of Lupine, Dumas: The Black Devila biopic about France’s first black military general, followed by a horror film mercenaryan action spy series produced by AGBO, the studio founded by the Russo Brothers.
