IMG Licensing and Sony Pictures Television will collaborate to develop a global licensing program for Very bad privilege.
Hollywood Reporter It can be revealed that the multi-year collaboration will deliver consumer products, brand partnerships and immersive experiences for fans around the world – all themed around one of the biggest TV shows in history that saw Bryan Cranston’s Walter White turn to making and selling meth after being diagnosed with cancer.
The licensing deal will include the entire series, including the Emmy Award-winning groundbreaking series, which ran from 2008 to 2013, as well as previous spin-off series. You’d better call Saul (2015-2022) and the 2019 feature film The camino With returning star Aaron Paul.
IMG Licensing will work closely with Sony Pictures Television and series creator Vince Gilligan “to identify strategic partners across key categories including luxury apparel, collectibles, food and beverage, home decor, travel, publishing and experiential activation.” The program will target key markets globally, focusing on collaborations that will resonate with longtime fans, while simultaneously introducing the franchise to new audiences.
“Very bad, You’d better call Sauland The camino “It represents one of the most iconic works in television history, with a fan base as devoted as anything in the medium,” said Jennifer Rogers-Doyle, executive vice president of franchise at Sony Pictures TV.
“IMG Licensing’s track record of building programming that truly reflects what fans love about a great story makes them the right partner to bring this universe beyond the screen in ways that feel authentic to what Vince Gilligan created,” she added.
This deal marks the first time that Sony has appointed an external licensing agency to develop a global licensing program for the franchise. They join a slew of other entertainment brands that have taken advantage of the IMG license in the past year, including StudioCanal, Sarah J. Maas, and The Little Prince.
“We are honored to be expanding Very bad “The world through collaborations and purposeful products,” said Desmond Sunsevier, Vice President of IMG Licensing. “From once-in-a-lifetime characters like Walter White, Jesse Pinkman and Saul Goodman, to iconic moments that shaped both television and popular culture, this franchise has firmly cemented its place in the cultural zeitgeist for generations to come.”
