Former professional tennis players and siblings Andy Murray and Jamie Murray will launch a YouTube channel next June to provide behind-the-scenes access to tennis tournaments, master classes and more.
The channel is called group, He will have access to archive footage from ATP Media, and the All England Tennis Club, and LTA to re-live big moments in tennis, and the Murrays will also have some access to showcase players and stories during tournaments like Wimbledon and more. Wimbledon’s broadcast partners, including BBC Sport, will have access to their first digital content during the tournament.
Andy Murray is a former No. 1 ranked singles tennis player, who has won three major singles titles. Jamie Murray was a former No. 1 ranked doubles player, holding seven Grand Slam titles, including mixed doubles.
The show will be produced by Prodigy Studios, the creative team behind it Interference and Switchalong with strategic partner IMG Tennis, a division of WME Sports. The channel will also include challenges, road trips and more, with a long-term goal of expanding the channel to include live events, podcasts and sponsor-led opportunities.
The first episode, “Can We Turn KSI into a Professional Tennis Player?”, will air on YouTube on June 24.
“I’m a huge fan of YouTube content created by sports stars like Bryson DeChambeau and Kevin Pietersen and have long thought there was room in tennis for something similar. I love tennis and have always tried to have fun while playing so I’m excited to share that side of the sport with tennis fans. I’ve always been really interested in statistics and data about the sport, expert insights and small percentages that can make a difference, so we’ll be delving into that as well as the lighter stuff,” said Andy Murray.
Jamie Murray said: “Tennis is a global sport with limitless stories. It’s been great working with my brother on the initial content; our goal is to develop the channel based on what fans actually want to see. We have big ideas about where this can go.”
