The UFC card on the White House lawn attracted a large crowd for Paramount+.
The streamer says the June 14 event, which featured a purpose-built octagon on the South Lawn of the presidential residence, averaged 8.2 million viewers in the United States and Latin America. This makes the card the most-watched live event in Paramount+ history to date.
Also on the streaming front – but in very A different angle of it – the peacock Love Island in the USA It began its eighth season with significant increases from its already hugely successful 2025 season.
Nielsen live streaming numbers show 7 million people in the US watched the seven-round UFC card. An additional 1.2 million people followed it in Latin America, based on Adobe Analytics data. Paramount+ also says that nearly 17 million people (15.26 million in the US) watched at least one minute of the event. Viewing totals from other regions will be released next week.
Paramount is in the first year of a seven-year, $7.7 billion media rights deal with the UFC, which is owned by TKO Group. The White House card arose from a proposal by President Donald Trump and was executed by Trump friend and UFC CEO Dana White.
The Paramount+ deal puts UFC events in front of a larger audience than the previous pay-per-view structure; The streamer says viewership is up to 20 times higher than the PPV average of the previous two years.
Turn to Love Island: Peacock says the show garnered 2.3 billion viewing minutes during the first two weeks of Season 8, based on preliminary Nielsen data. This number should rise, as data for the week beginning June 8 is currently underestimated. Regardless, this is a huge improvement over the first two weeks of Season 7 last year, which generated about 1.86 billion minutes of viewing time in the first two weeks, according to final Nielsen numbers.
Peacock’s first-party data shows that 26 percent of Love Island USA’s audience is watching on mobile, which will only increase overall viewing time. Nielsen’s live ratings primarily measure viewership on television.
