Big changes are coming at Outkick, the digital sports and culture brand founded by Clay Travis, Hollywood Reporter I’ve learned.
Outkick has been integrated into Fox News Digital, with Travis exiting the site, where he ran day-to-day operations and worked as talent. However, he will remain with Fox, having signed a new deal as a Fox News contributor. He will also continue to host Exit the show with Clay Travis On FS1.
Travis, a lawyer turned sports and political commentator, founded Outkick in 2011, and sold the brand to Fox News Media five years ago as part of its push into digital media. It is common when companies are sold for founders to have profit periods of four to five years. Travis also hosts a syndicated talk radio show with political commentator Buck Sexton.
“When I created OutKick in 2011, the goal was not only for the site to be smart, original, funny and real, but also for it to become an influential digital platform in the industry,” Travis said in a statement. “Over the past 15 years, with the help of a great team and support from Fox, this goal has been achieved. While I step away from OutKick, the platform is in a tremendous position to continue to build on its success and reach a broader audience as it takes its next step as a vertical within Fox News Digital. I’m excited for the future of OutKick and remaining part of the Fox News Media family as a shareholder.”
Fox is betting that making Outkick a vertical within the larger Fox News digital ecosystem will boost its audience and reach. The company claims that May 2026 was its biggest month ever in terms of unique devices and page views. The closest comparison might be The Athletic, which acquired it New York Timesbut it retained its own brand identity even when it became part of a larger one times file.
“Clay Travis has been an essential voice and leader for OutKick and leaves the platform well-positioned for the future,” added Jay Wallace, Fox News Media president and executive editor. “We thank him for his invaluable contributions to OutKick as we continue to grow it within the Fox News Digital space and build on our momentum in driving authentic coverage of the intersection of sports and culture.”
Outkick has signed deals with a number of sports and political commentators in recent years, including Tyrus, Riley Gaines, Tomi Lahren, and most recently Dan Dakich.
