Kendall Ostrow brings her digital media expertise to Creative Artists Agency’s creative department.
The entertainment and sports agency has appointed Ostrow as CEO to focus on leading business development and digital strategies for clients across CAA, including film, television, sports and elsewhere. “For more than two decades, Kendall has always been ahead of the curve, identifying emerging trends, anticipating cultural shifts, and designing transformative strategies that position companies, creators, and artists for sustainable success,” Brent Weinstein, a member of CAA’s senior leadership team who oversees the Creative Division, said in a statement.
In 2007, Ostrow joined The Ellen DeGeneres Show To design and direct early social media strategies. She moved to ID PR in 2010, and three years later joined UTA to help launch the agency’s data and digital insights practice.
In 2022, Ostrow took over Candle Media to lead business development, before joining YouTube in 2025. “As digital media and the creator economy continue to redefine entertainment and culture on a global scale, there is no one better equipped than Kendall to help shape what comes next. Her vision, creativity and innovative approach will open powerful new opportunities for our customers and partners in this rapidly evolving landscape,” Weinstein added.
Ostrow joins CAA as digital content producers increasingly look to connect with major studios, streaming companies, broadcasters, talent agencies and consumer brands for new business opportunities.
“The creator economy is not a trend anymore. It is the operating system of modern culture, and CAA is at the heart of it all in a way that no other company in the world does. It is an honor to join CAA’s legendary team and culture, and I look forward to collaborating across the agency to help clients identify emerging opportunities and build for the future,” Ostro said in her own statement.
CAA Creators provides representation, sales and consulting services to digital video and audio creators, brand marketers and financiers who are increasingly embracing the fast-growing creator economy.
