A British social media influencer disappeared during a business trip to Morocco
A 31-year-old British traveler and social media influencer has disappeared during a business trip to Agadir, Morocco, leaving her family “deeply concerned” by her sudden disappearance.Rachel Kerr, originally from Dunblane in Scotland, was last seen in Agadir’s Caribbean Village, where she was staying before leaving on April 25. Since then, she has not contacted her family or friends, and her mobile phone has remained switched off – an unusual event, according to her relatives.
The family issues an urgent appeal for information
Confirming the disappearance, Kerr’s cousin, Claire Hill, made a public appeal urging anyone who may have interacted with Rachel in recent days to come forward.“Please contact us if you have any information. Her family is very concerned for her safety,” she said, adding that even the smallest details could help trace her whereabouts.The family also requested help from Rachel’s contacts in Morocco, where communication efforts have so far failed.
An active and influential traveler, silence causes anxiety
Kerr is known for its travel content and collaborations with brands promoting international destinations.
She was in Agadir on a business trip and had previously shared updates from the location on social media.However, her online activity suddenly stopped, with her last Instagram post dating back to April 13, roughly two weeks before her disappearance.
The authorities are providing support to the family
A UK Foreign, Commonwealth and Development Office spokesperson confirmed that support is being offered to Kerr’s family as the search continues.Kerr, who is also a model, public speaker and author, was reportedly planning future travel-related projects, including a return to Agadir later this year.Her unexplained disappearance has sparked growing concern among her followers and loved ones, as authorities and family members continue efforts to locate her.
