The Delhi High Court on Friday said it will pass orders protecting actor Allu Arjun’s personal rights by barring various entities from using his name, image and identity without his consent.
A bench of Justice Tusshar Rao Gidela made this observation even as he questioned the actor’s decision to approach the Delhi High Court, saying: “Why are you here? There are five states in between.”
The actor went to court seeking protection of his personal rights, claiming that his personality had been commercially exploited through merchandise such as T-shirts and mugs bearing his image, including a registered trademark in his name. He pointed out that unlike other actors who went to court to protect his personal rights, he has 26 trademarks registered in his name.
Read also: The Delhi High Court protects Gautam Gambhir’s personal rights
The lawsuit also stated that several AI platforms used artificial intelligence and machine learning techniques to mimic his voice and create digital avatars and fake content without his consent. The lawsuit also cited instances of face-altering, synthetic voice models, and unauthorized chatbots that were developed around his persona.
Meta’s lawyer opposed the actor’s prayer for global removal but agreed to remove the URLs as per the court order.
