Pamela Anderson’s new campaign bans AI models

Pamela Anderson, who banned the use of makeup in her personal life, is now taking a stand against AI-powered models.

The veteran celebrity who won huge praise for her performance in the Gia Coppola film The last showgirlhas teamed up with AEO’s Aerie to star in a new campaign that doubles down on the lifestyle brand’s pledge to “always keep it 100 percent real: no AI-generated bodies, and no AI-generated people. Ever.” It is an extension of the Aerie mission that was launched last October.

The campaign clip begins with Anderson’s voice making claims to create a feminine model, one that is “happier, more joyful” but “natural.” Increasingly, Anderson becomes dissatisfied with the artificial results that emerge. “Make them feel TRUE,” she says, so that the robotic models will come to life and join her in the Aerie collection. Given the way she has taken a stand in her own life regarding her image and how she presents herself, Aerie called Anderson “a natural partner for Aerie’s declaration that real things matter,” adding, “This next chapter reinforces Aerie’s commitment to transparency with its community.”

In an interview with the people To promote the campaign, Anderson said nothing can replace humans. “Unless AI wants to become as imperfect as humans, it will never have the romance of a performance full of emotion and courage,” she said. “There is no way to imitate that because we are all so different.”

The launch of Aerie’s new AI-free campaign comes on the heels of Gucci launching a slew of AI-generated ads to promote its show during Milan Fashion Week. The photos received widespread backlash online.

See Anderson in the Aerie campaign below.

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