Royal Challengers Bangalore (RCB) have finally clinched their maiden Indian Premier League (IPL) title.
Royal Challengers Bengaluru’s rise to the top of the IPL brand valuation charts, according to the 2025 Houlihan Lokey Report, is a culmination of sporting success, strategic clarity and unparalleled fan engagement.After years of near failure, RCB’s maiden IPL title win ended a 17-year wait, instantly transforming the franchise’s story from an underachieving team to a champion. This long-awaited victory not only secured the titles, but also brought their brand value to US$269 million.
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The key factor behind this increase was RCB’s ability to strike the right balance between continuity and reinvention. The appointment of Rajat Patidar as captain signaled a shift towards new leadership, while the continued presence of Virat Kohli ensured stability, experience and global appeal.
Kohli’s journey with the franchise – from its early years to lifting the trophy – added an emotional dimension that resonated deeply with fans.On the field, RCB have built a formidable and well-rounded team. Retaining key players and adding match-winners like Krunal Pandya, Liam Livingstone, Phil Salt and Josh Hazlewood created depth and resilience. This translated into consistent performances, with eight wins in their first 11 matches, and dominance during the playoffs, culminating in a historic title victory.
Off the field, RCB’s growth has been equally impressive. Strategic partnerships, coupled with enhanced matchday experiences and grassroots initiatives across Karnataka, have strengthened their connection with fans. Their digital presence – already among the strongest in the Indian Premier League – has reached new heights, amplified by Kohli’s enduring star power.Kohli’s retirement from Test cricket in 2025 has increased his focus on the Indian Premier League, enhancing performance and marketability.Combined with the IPL title and smart brand building, RCB has evolved into more than just a cricket team – they are now the most valuable and influential IPL franchise.