Imax grossed $28 million at the box office during the seven-day Lunar New Year period in China, with the thriller Pegasus 3 The film topped $24 million in ticket sales in its first week, the movie technology company said Monday.
That compares to Imax’s record-breaking $53 million at the box office during China’s Lunar New Year period in February 2025 from $36 million in ticket sales for the blockbuster animated film. Ni Cha 2. It also came after Imax set a previous Chinese New Year box office record with $34 million in 2023.
Director Han Han Pegasus 3 It marks the fourth collaboration between IMAX and the Chinese director, and has so far grossed $373 million in gross box office in China. “Our continued success with the Chinese New Year holiday underscores the diverse global scope of our content portfolio — and our unique ability to create opportunities and deliver results year-round,” Imax CEO Richard Gelfond said in a statement Monday.
Imax’s latest Chinese New Year lineup included martial arts act Super Lion Blade Guardians Earning $3.3 million and the thriller Damai intimidation Get another $500,000 during the holiday period. IMAX and the film industry in Beijing view the Lunar New Year holiday numbers as an indicator of how China’s box office will perform for the rest of the year.
Pegasus 3 It will receive an exclusive Imax release in North America starting February 23 in select giant screen locations, before the thriller opens in the UK, Australia and New Zealand. Imax China is a subsidiary of Toronto-based Imax and its shares are traded on the Hong Kong Stock Exchange.
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